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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should I share the results of our marketing research with the sales team?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are the different buyer types we might be negotiating with?
  • What are the primary components of an effective sales strategy?
  • Shouldn't product training count as sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

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  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

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  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar