Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How would we modify our systems to incorporate our sales training?
• How are B2B sales operations using predictive analytics?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why should we care about what's happening in the lead generation process?
• What's the difference between sales enablement and sales effectiveness?
• How Should a Sales Ops Function Be Structured?