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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some typical things that can hurt lead generation?
  • Why should we care about what's happening in the lead generation process?
  • Why are the early signs of customer defection so difficult to spot?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why shouldn't we just focus our attention on our largest customers?
  • Should Sales Ops Be Distributed or Centralized?
  • What's the problem with using BANT for prospect qualification?

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  • How to Maximize Cross-Selling and Up-Selling

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  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

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