Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• Why shouldn't we just focus our attention on our largest customers?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• How do you make sure improvements stick and don't go back to normal?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What's the difference between sales enablement and sales effectiveness?