Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• How do I know if my value messages are really "strategic"?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What is a "Steady State" customer defection and how do I spot it?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How can we see the customer spend that we aren't getting?
• Should I give my salespeople a specific price, or is a range OK?
• What are the different types of sales training we need to be aware of?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?