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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?
  • Should Sales Ops Be Distributed or Centralized?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's the difference between defection detection and customer retention?
  • What's the difference between "explicit" and "latent" demand?
  • What's a "bounce-back" offer and when would I want to use one?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • If we hire experienced reps, shouldn't they already know what to do?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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