Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How would we modify our systems to incorporate our sales training?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How Should a Sales Ops Function Be Structured?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • To be most effective, which major growth drivers should we be focusing on?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

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  • How to Structure Sales Operations

    The structure of your Sales Ops function can have ramifications for years to come. In this on-demand webinar, learn effective approaches and important considerations for getting your structure right.

    View This Webinar

  • How to Maximize Cross-Selling and Up-Selling

    Effective cross-selling and up-selling requires operational solutions that only Sales Ops can deliver. In this on-demand webinar, learn how some innovative groups are making happen---efficiently, effectively, and very profitably

    View This Webinar

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide