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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between lead generation and cultivation?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • If we hire experienced reps, shouldn't they already know what to do?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

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