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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What is a "Steady State" customer defection and how do I spot it?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Who should be responsible for cultivating leads?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • How to Optimize Your Sales Funnel in Five Steps

    When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".

    View This Tutorial

  • More Effective Onboarding

    Every sales operation wants to get new reps productive faster. But making that a reality can be a challenge. In this session, we share key insights and principles for making onboarding more efficient and effective.

    View This Webinar