Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Should I give my salespeople a specific price, or is a range OK?
• What's a good cost-per-lead? Are there any benchmarks?
• What’s the difference between “hard” and “soft” value-drivers?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our whitepapers aren't generating very many leads. Any suggestions?
• How can I tell if a customer is defecting early enough to do something about it?