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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What are some typical things that can hurt lead generation?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What's the problem with using BANT for prospect qualification?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should Sales Ops Be Distributed or Centralized?
  • What are the different buyer types we might be negotiating with?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why are the early signs of customer defection so difficult to spot?

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