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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's the problem with using BANT for prospect qualification?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What are some typical things that can hurt lead generation?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the primary components of an effective sales strategy?
  • What are the different types of sales training we need to be aware of?

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  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

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  • The Fundamentals of Sales Intelligence

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  • How to Tackle Trade Tariffs

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