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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • What do close rates have to do with lead generation?
  • What are the different buyer types we might be negotiating with?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How is marketing automation different from CRM or sales force automation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How Should a Sales Ops Function Be Structured?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What is a "Mix Shift" customer defection and how do I spot it?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Developing Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.

    View This Tutorial

  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

    View This Webinar