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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • When conducting research interviews, how many should we try to conduct?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What do close rates have to do with lead generation?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • If we hire experienced reps, shouldn't they already know what to do?
  • How do you make sure improvements stick and don't go back to normal?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Closing Costly Revenue Leaks

    In this recorded webinar session, we explore common revenue leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar

  • Sales Analysis That Actually Makes a Difference

    In this expert interview, Dev Tandon talks about how and why leading companies are looking at sales and business analytics differently. He also discusses some of the most powerful sales analyses these companies are using to drive clarity and results.

    View This Interview