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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Should I give my salespeople a specific price, or is a range OK?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Is classroom training better than web-based training?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How is marketing automation different from CRM or sales force automation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar

  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

    View This Interview