Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the problem with using BANT for prospect qualification?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What’s wrong with "management by result"?
• What’s the difference between “hard” and “soft” value-drivers?
• What's a good cost-per-lead? Are there any benchmarks?
• Are marketing automation tools really all that? What can and can't they do, really?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Who cares "how" we hit the numbers, as long as we hit them?
• Why is customer retention so much more important in B2B than in B2C?
• Should Sales Ops Be Distributed or Centralized?