Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any ideas for teaching our salespeople how to deal with Procurement?
- Can we use our existing sales funnel stages for optimization purposes?
- To be most effective, which major growth drivers should we be focusing on?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- If we hire experienced reps, shouldn't they already know what to do?
- How are B2B sales operations using predictive analytics?
- What's the difference between sales enablement and sales effectiveness?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What do close rates have to do with lead generation?
- What’s wrong with "management by result"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
View This Interview -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study
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Building AI-Enabled Sales Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
