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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Why are the early signs of customer defection so difficult to spot?
  • How is marketing automation different from CRM or sales force automation?
  • To be most effective, which major growth drivers should we be focusing on?
  • Is classroom training better than web-based training?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • How are B2B sales operations using predictive analytics?
  • What is a "Steady State" customer defection and how do I spot it?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

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