Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What should I do with the leads that sales people disqualify?
• Should Sales Ops Be Distributed or Centralized?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Why don't great salespeople make great sales managers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should we be able to command a price premium for every value-gap we identify?