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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Can we use our existing sales funnel stages for optimization purposes?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How is marketing automation different from CRM or sales force automation?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What's the difference between sales enablement and sales effectiveness?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

    View This Interview