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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who cares "how" we hit the numbers, as long as we hit them?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can pricing and discounting affect lead generation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are some typical things that can hurt lead generation?
  • Can modeling account potential help me with forecasting?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Aren't people usually the root-causes behind most sales and marketing problems?

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