Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a good cost-per-lead? Are there any benchmarks?
• How do you make sure improvements stick and don't go back to normal?
• Should Sales Ops Be Distributed or Centralized?
• What's the difference between a "defined" and "undefined" market?
• What's the difference between lead generation and cultivation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are the main reasons sales training doesn't stick over time?
• If we hire experienced reps, shouldn't they already know what to do?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?