Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How is marketing automation different from CRM or sales force automation?
• What's the problem with using BANT for prospect qualification?
• Why shouldn't we just focus our attention on our largest customers?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can we see the customer spend that we aren't getting?
• Should we be able to command a price premium for every value-gap we identify?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?