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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are the early signs of customer defection so difficult to spot?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How do I know if my value messages are really "strategic"?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Where Should Sales Ops Report To, or Up Through?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are the main reasons sales training doesn't stick over time?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Isolating the Impacts of Price, Volume, Cost and Mix

    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

    View This Tool

  • Using Peer Pressure To Improve Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Creating Content That Actually Works

    Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • Closing Costly Revenue Leaks

    In this recorded webinar session, we explore common revenue leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar