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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Shouldn't product training count as sales training?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Can modeling account potential help me with forecasting?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • A Better Mindset for Driving Customer Success

    In this timely conversation, Sean Ryan of Alexander Group discusses how leading companies are driving significant improvements by adopting a broader and more holistic approach to customer success.

    View This Interview

  • The Fundamentals of Sales Segmentation

    Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.

    View This Webinar

  • Selling Through Uncertainty

    As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide