Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How do we get organizational support for tightening up our targeting criteria?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What’s wrong with "management by result"?
• Why should we care about what's happening in the lead generation process?
• Who should be responsible for cultivating leads?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?