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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How would we modify our systems to incorporate our sales training?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?
  • Why should we care about what's happening in the lead generation process?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar

  • Suffering from a Bad Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • Advancing Your Career in Sales Operations

    There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.

    View This Webinar

  • Evaluating Top Sales Methods

    How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?

    View This Webinar