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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between sales enablement and sales effectiveness?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How Should a Sales Ops Function Be Structured?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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