Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Shouldn't product training count as sales training?
- What's the difference between sales enablement and sales effectiveness?
- What's the difference between "explicit" and "latent" demand?
- If we hire experienced reps, shouldn't they already know what to do?
- Why shouldn't we just focus our attention on our largest customers?
- How do we know what tweaks to make in the various stages of our funnel?
- How are B2B sales operations using predictive analytics?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
View This Webinar -
Building a Sales Ops Center of Excellence
Sales Operations has long been characterized as a tactical support function. This tutorial provides advice on moving beyond tactical support and transforming Sales Operations into a strategic driver of sales effectiveness.
View This Tutorial
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