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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • Shouldn't product training count as sales training?
  • Why should we care about what's happening in the lead generation process?
  • Where Should Sales Ops Report To, or Up Through?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What are some typical things that can hurt lead generation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What do close rates have to do with lead generation?
  • Who should be responsible for cultivating leads?

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