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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Shouldn't product training count as sales training?
  • What's the difference between sales enablement and sales effectiveness?
  • What's the difference between "explicit" and "latent" demand?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know what tweaks to make in the various stages of our funnel?
  • How are B2B sales operations using predictive analytics?
  • What if our competitors are outperforming us on every value-driver that really matters?

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