Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some typical things that can hurt lead generation?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What's the difference between defection detection and customer retention?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How would we modify our systems to incorporate our sales training?
- What's the difference between sales enablement and sales effectiveness?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What is a "Steady State" customer defection and how do I spot it?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Innovating to Maximize Sales Productivity
Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.
View This Case Study -
Being An Internal Sales Consultant
For sales operations functions, frustration and conflict would seem to be inevitable. But learn how an "internal consultant" mindset and approach can make driving improvements much easier...and far less frustrating.
View This Webinar
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
