Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How can pricing and discounting affect lead generation?
- What is a "Steady State" customer defection and how do I spot it?
- Should Sales Ops Be Distributed or Centralized?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Can we use our existing sales funnel stages for optimization purposes?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- Who should be responsible for cultivating leads?
- Once I understand the untapped potential in each account, what can I do with the information?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
View This Interview
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