Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How Should a Sales Ops Function Be Structured?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Should I give my salespeople a specific price, or is a range OK?
- Can modeling account potential help me with forecasting?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Once I understand the untapped potential in each account, what can I do with the information?
- How do we get organizational support for tightening up our targeting criteria?
- Is classroom training better than web-based training?
- Why is customer retention so much more important in B2B than in B2C?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Managing Risk in Sales Operations
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in Sales Operations. In this session, learn how to mitigate major sources of risk before they can manifest.
View This Webinar
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
