Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can we use our existing sales funnel stages for optimization purposes?
- What do close rates have to do with lead generation?
- What are some typical things that can hurt lead generation?
- Should we be able to command a price premium for every value-gap we identify?
- What’s wrong with "management by result"?
- Why are the early signs of customer defection so difficult to spot?
- How do we get organizational support for tightening up our targeting criteria?
- Who cares "how" we hit the numbers, as long as we hit them?
- Why is customer retention so much more important in B2B than in B2C?
- Should I give my salespeople a specific price, or is a range OK?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Digital First Sales Operations
Digital interactions aren’t just part of the sales process; they are now the bulk of the sales process. But enabling our teams in a digital-first world requires much more than adding a few new tools.
View This Webinar -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Exposing the Secrets of Sales Negotiation
How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?
View This Webinar
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Future Proofing Your Sales Ops Career
Adapting Your Skills to Thrive In Rapidly Evolving Commercial Environments
