Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Why are the early signs of customer defection so difficult to spot?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do you make sure improvements stick and don't go back to normal?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• How would we modify our systems to incorporate our sales training?
• What's the difference between sales enablement and sales effectiveness?