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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What's the difference between defection detection and customer retention?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How is marketing automation different from CRM or sales force automation?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Why are the early signs of customer defection so difficult to spot?
  • Why is customer retention so much more important in B2B than in B2C?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How can we see the customer spend that we aren't getting?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Making Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.

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  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview

  • Accelerating Sales Cycles

    Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.

    View This Webinar

  • Building a Better Sales Pitch

    How do we arm our sales teams with the most effective messages possible? How do we ensure our messages will actually cut through the clutter, differentiate our offerings, and move the sales process forward?

    View This Webinar