Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How Should a Sales Ops Function Be Structured?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- Is classroom training better than web-based training?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What's a good cost-per-lead? Are there any benchmarks?
- Where Should Sales Ops Report To, or Up Through?
- Our whitepapers aren't generating very many leads. Any suggestions?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What’s wrong with "management by result"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
Creating Content That Actually Works
Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar -
Exploring Four Different Types of Buyers
This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
