Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• What's a "bounce-back" offer and when would I want to use one?
• What's the difference between sales enablement and sales effectiveness?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What is a "Steady State" customer defection and how do I spot it?
• What are the different buyer types we might be negotiating with?