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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's the difference between a "defined" and "undefined" market?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should Sales Ops Be Distributed or Centralized?
  • Who should be responsible for cultivating leads?
  • What do close rates have to do with lead generation?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How can pricing and discounting affect lead generation?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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