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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What kinds of things should a Sales Ops group be focusing on?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What's a "bounce-back" offer and when would I want to use one?
  • How are B2B sales operations using predictive analytics?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between a "defined" and "undefined" market?
  • Why should we care about what's happening in the lead generation process?
  • Why don't great salespeople make great sales managers?

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