Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between a "defined" and "undefined" market?
- Should I give my salespeople a specific price, or is a range OK?
- Should Sales Ops Be Distributed or Centralized?
- Who should be responsible for cultivating leads?
- What do close rates have to do with lead generation?
- Who cares "how" we hit the numbers, as long as we hit them?
- What is a "Mix Shift" customer defection and how do I spot it?
- How can pricing and discounting affect lead generation?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- My company seems to love platitudes. How do I get others to focus on real messages?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
A Modern Approach for Fixing a Costly Revenue Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research
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