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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should I give my salespeople a specific price, or is a range OK?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Is classroom training better than web-based training?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How is marketing automation different from CRM or sales force automation?
  • Are most strategic, "next level" Sales Operations groups found in large companies?

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