Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What kinds of things should a Sales Ops group be focusing on?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- What's a "bounce-back" offer and when would I want to use one?
- How are B2B sales operations using predictive analytics?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Why shouldn't we just focus our attention on our largest customers?
- What's the difference between a "defined" and "undefined" market?
- Why should we care about what's happening in the lead generation process?
- Why don't great salespeople make great sales managers?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
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