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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How do I know if my value messages are really "strategic"?
  • What are some typical things that can hurt lead generation?
  • What's the difference between "explicit" and "latent" demand?
  • What are the primary components of an effective sales strategy?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why should we care about what's happening in the lead generation process?
  • Shouldn't product training count as sales training?
  • What is a "Steady State" customer defection and how do I spot it?

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