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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Won't sales managers know which skills need shoring up amongst their reports?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the different buyer types we might be negotiating with?
  • What's the difference between a "defined" and "undefined" market?
  • What’s wrong with "management by result"?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How do I know if my value messages are really "strategic"?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should I give my salespeople a specific price, or is a range OK?

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