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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • To be most effective, which major growth drivers should we be focusing on?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are some typical things that can hurt lead generation?
  • Is classroom training better than web-based training?
  • What's the difference between defection detection and customer retention?

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