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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How Should a Sales Ops Function Be Structured?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How can we see the customer spend that we aren't getting?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Shouldn't product training count as sales training?

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  • Identifying Three Types of Customer Defection

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  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

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  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

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