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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Where Should Sales Ops Report To, or Up Through?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How would we modify our systems to incorporate our sales training?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What's a "bounce-back" offer and when would I want to use one?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What kinds of things should a Sales Ops group be focusing on?
  • How can we see the customer spend that we aren't getting?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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