Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Aren't people usually the root-causes behind most sales and marketing problems?
- How do I know if my value messages are really "strategic"?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Why should we care about what's happening in the lead generation process?
- Is classroom training better than web-based training?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are the different buyer types we might be negotiating with?
- Shouldn't product training count as sales training?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
Building a Better Sales Pipeline
How do we develop a more efficient and more effective sales pipeline? And how do we drive improvement in a way that is more consistent, predictable, and scalable?
View This Webinar
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Making Sales Ops More Responsive
Boosting Speed, Flexibility & Agility Without Sacrificing Quality & Rigor
