Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• To be most effective, which major growth drivers should we be focusing on?
• How do you make sure improvements stick and don't go back to normal?
• What’s wrong with "management by result"?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the problem with using BANT for prospect qualification?
• Once I understand the untapped potential in each account, what can I do with the information?
• What's the difference between defection detection and customer retention?
• What do close rates have to do with lead generation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?