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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • How would we modify our systems to incorporate our sales training?
  • What are the different buyer types we might be negotiating with?
  • What do close rates have to do with lead generation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What’s wrong with "management by result"?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why should we care about what's happening in the lead generation process?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial
  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

    View This Webinar
  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial
  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar