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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between lead generation and cultivation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why don't great salespeople make great sales managers?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • How do you make sure improvements stick and don't go back to normal?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Shouldn't product training count as sales training?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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  • Diagnosing Sales Problems

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  • The Fundamentals of Sales Intelligence

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

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