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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How do I know if my value messages are really "strategic"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What’s wrong with "management by result"?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Should Sales Ops Be Distributed or Centralized?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Is classroom training better than web-based training?
  • What are some typical things that can hurt lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?

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