Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What kinds of things should a Sales Ops group be focusing on?
  • When conducting research interviews, how many should we try to conduct?
  • Should I share the results of our marketing research with the sales team?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between lead generation and cultivation?
  • Where Should Sales Ops Report To, or Up Through?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Gear Up for Growth

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

    View This Interview

  • Increasing Revenue Through Real Strategic Sales

    It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.

    View This Webinar

  • How Many B2B Sales Teams Lack Negotiation Skills?

    Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.

    View This Research

  • Evaluating Top Sales Methods

    How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?

    View This Webinar