Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Should Sales Ops Be Distributed or Centralized?
• What's a good cost-per-lead? Are there any benchmarks?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What's the problem with using BANT for prospect qualification?
• How do you make sure improvements stick and don't go back to normal?
• When conducting research interviews, how many should we try to conduct?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?