Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between a "defined" and "undefined" market?
• Who should be responsible for cultivating leads?
• How do we get organizational support for tightening up our targeting criteria?
• How do you make sure improvements stick and don't go back to normal?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's a "bounce-back" offer and when would I want to use one?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?