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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How is marketing automation different from CRM or sales force automation?
  • Why is customer retention so much more important in B2B than in B2C?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can I tell if a customer is defecting early enough to do something about it?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Seven Building Blocks of Sales Effectiveness

    In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

    View This Guide

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar