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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • How is marketing automation different from CRM or sales force automation?
  • Should I share the results of our marketing research with the sales team?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can we see the customer spend that we aren't getting?
  • What is a "Steady State" customer defection and how do I spot it?
  • How do we get organizational support for tightening up our targeting criteria?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

    View This Webinar

  • Seven Building Blocks of Sales Effectiveness

    In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

    View This Guide

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • Reducing Friction Between Sales & Marketing

    Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.

    View This Webinar