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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What do close rates have to do with lead generation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Where Should Sales Ops Report To, or Up Through?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the problem with using BANT for prospect qualification?
  • Why don't great salespeople make great sales managers?

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  • Rethinking Sales Coverage

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  • Targeting Your Most Profitable Prospects

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  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

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