Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Who should be responsible for cultivating leads?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• What’s wrong with "management by result"?
• What's a good cost-per-lead? Are there any benchmarks?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What is a "Steady State" customer defection and how do I spot it?
• To be most effective, which major growth drivers should we be focusing on?