Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the problem with using BANT for prospect qualification?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Are marketing automation tools really all that? What can and can't they do, really?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why should we care about what's happening in the lead generation process?
• How can I tell if a customer is defecting early enough to do something about it?
• How can we see the customer spend that we aren't getting?