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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • To be most effective, which major growth drivers should we be focusing on?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • If we spot a potential customer defection early enough, can we turn it around?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between a "defined" and "undefined" market?
  • How would we modify our systems to incorporate our sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • Using Peer Pressure To Improve Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Selling Your Sales Ops Initiatives

    Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?

    View This Webinar