Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing and discounting affect lead generation?
• What's the difference between lead generation and cultivation?
• What are the main reasons sales training doesn't stick over time?
• What's a good cost-per-lead? Are there any benchmarks?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Why should we care about what's happening in the lead generation process?
• Who should be responsible for cultivating leads?