Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What is a "Steady State" customer defection and how do I spot it?
• What do close rates have to do with lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When conducting research interviews, how many should we try to conduct?
• How do you make sure improvements stick and don't go back to normal?
• Are marketing automation tools really all that? What can and can't they do, really?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What is a "Mix Shift" customer defection and how do I spot it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?