Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Why would a B2B customer defect if they are saying they're satisfied?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?