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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do you make sure improvements stick and don't go back to normal?
  • What are some typical things that can hurt lead generation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between a "defined" and "undefined" market?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

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  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide
  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide
  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar