Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why don't great salespeople make great sales managers?
• Can we use our existing sales funnel stages for optimization purposes?
• If we spot a potential customer defection early enough, can we turn it around?
• How can pricing and discounting affect lead generation?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's the difference between "explicit" and "latent" demand?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• What's the difference between defection detection and customer retention?
• Aren't people usually the root-causes behind most sales and marketing problems?