Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any ideas for teaching our salespeople how to deal with Procurement?
• Why don't great salespeople make great sales managers?
• What's a good cost-per-lead? Are there any benchmarks?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should we be able to command a price premium for every value-gap we identify?
• Should I give my salespeople a specific price, or is a range OK?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How do you make sure improvements stick and don't go back to normal?
• Can modeling account potential help me with forecasting?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?