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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are the primary components of an effective sales strategy?
  • Should we be able to command a price premium for every value-gap we identify?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What kinds of things should a Sales Ops group be focusing on?
  • How Should a Sales Ops Function Be Structured?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How is marketing automation different from CRM or sales force automation?
  • How are B2B sales operations using predictive analytics?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

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  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview