Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• How would we modify our systems to incorporate our sales training?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Won't sales managers know which skills need shoring up amongst their reports?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?