Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• If we spot a potential customer defection early enough, can we turn it around?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Is classroom training better than web-based training?
• What's the difference between defection detection and customer retention?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can I tell if a customer is defecting early enough to do something about it?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?