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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How do I know if my value messages are really "strategic"?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How can pricing and discounting affect lead generation?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Why are the early signs of customer defection so difficult to spot?
  • What kinds of things should a Sales Ops group be focusing on?
  • What are some typical things that can hurt lead generation?
  • What's the difference between "explicit" and "latent" demand?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

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  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

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  • Onboarding New Sales Reps for Success

    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

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