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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How Should a Sales Ops Function Be Structured?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Why should we care about what's happening in the lead generation process?
  • What is a "Steady State" customer defection and how do I spot it?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What should I do with the leads that sales people disqualify?
  • How do we get organizational support for tightening up our targeting criteria?
  • What's the difference between sales enablement and sales effectiveness?

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