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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Where Should Sales Ops Report To, or Up Through?
  • How do I know if my value messages are really "strategic"?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do you make sure improvements stick and don't go back to normal?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Can we use our existing sales funnel stages for optimization purposes?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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