Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is a "Steady State" customer defection and how do I spot it?
- Why should we care about what's happening in the lead generation process?
- Where Should Sales Ops Report To, or Up Through?
- When conducting research interviews, how many should we try to conduct?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- How can I tell if a customer is defecting early enough to do something about it?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are some typical things that can hurt lead generation?
- Should I share the results of our marketing research with the sales team?
- What are the main reasons sales training doesn't stick over time?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Maximizing Customer Lifetime Value
Customer Lifetime Value (CLV) has become an important metric to investors, boards of directors, and managements. So what do Sales Ops practitioners really need to understand about CLV and how to maximize it?
View This Webinar -
Reducing Friction Between Sales & Marketing
Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.
View This Webinar -
Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
View This Tool
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
