Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's the difference between defection detection and customer retention?
• If we spot a potential customer defection early enough, can we turn it around?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we be able to command a price premium for every value-gap we identify?
• If we hire experienced reps, shouldn't they already know what to do?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Are marketing automation tools really all that? What can and can't they do, really?
• Should Sales Ops Be Distributed or Centralized?