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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you make sure improvements stick and don't go back to normal?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are some typical things that can hurt lead generation?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are the different buyer types we might be negotiating with?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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