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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops Be Distributed or Centralized?
  • Why are the early signs of customer defection so difficult to spot?
  • How do we get organizational support for tightening up our targeting criteria?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Where Should Sales Ops Report To, or Up Through?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What's the difference between sales enablement and sales effectiveness?
  • What kinds of things should a Sales Ops group be focusing on?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • How to Improve Your Close Rates

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