Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How is marketing automation different from CRM or sales force automation?
• How do we know what tweaks to make in the various stages of our funnel?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are the main reasons sales training doesn't stick over time?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Who cares "how" we hit the numbers, as long as we hit them?