Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Where Should Sales Ops Report To, or Up Through?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why shouldn't we just focus our attention on our largest customers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should Sales Ops Be Distributed or Centralized?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• What if our competitors are outperforming us on every value-driver that really matters?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?