Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Should we be able to command a price premium for every value-gap we identify?
  • How can we see the customer spend that we aren't getting?
  • How would we modify our systems to incorporate our sales training?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What’s wrong with "management by result"?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Designing Effective CRM Dashboards for B2B Sales

    How do you make your CRM dashboards an effective tool your salespeople will utilize long after the "shininess" has worn off? This Express Guide details ten strategies and tactics we’ve gleaned through our research with leading B2B sales operations and sales experts.

    View This Guide

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool

  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

    View This Webinar

  • Digital First Sales Operations

    Digital interactions aren’t just part of the sales process; they are now the bulk of the sales process. But enabling our teams in a digital-first world requires much more than adding a few new tools.

    View This Webinar