Successful Sales Ops Pilot Programs
Leveraging Pilot Programs and In-Market Trials to Accelerate Progress
Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing those existing sales procedures and systems, these dynamics are only amplified. So how do you get your organization to accept new selling approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this subscriber-only webinar, you will learn about:
- Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
- How to position and pitch your pilot program internally, while setting the proper expectations.
- Establishing the right mix of qualitative and quantitative impact measures and metrics.
- Considerations for leveraging the five fundamental building blocks for effective pilot programs.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Answering Three Questions to Enable Change
Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.
View This Tutorial -
Golden Rules of Sales Ops
Sales Operations has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
View This Webinar -
Selling Your Sales Ops Initiatives
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar -
Closing the Gap on Growing Existing Customers
Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges