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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What do close rates have to do with lead generation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How are B2B sales operations using predictive analytics?
  • How do we get organizational support for tightening up our targeting criteria?
  • Is classroom training better than web-based training?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why are the early signs of customer defection so difficult to spot?
  • How would we modify our systems to incorporate our sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

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  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

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