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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should I give my salespeople a specific price, or is a range OK?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why don't great salespeople make great sales managers?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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