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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a "bounce-back" offer and when would I want to use one?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How do we get organizational support for tightening up our targeting criteria?
  • What are some typical things that can hurt lead generation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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  • Taking Your Sales Operation to the Next Level

    It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.

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  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

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