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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How Should a Sales Ops Function Be Structured?
  • To be most effective, which major growth drivers should we be focusing on?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What's the difference between a "defined" and "undefined" market?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What's the difference between "explicit" and "latent" demand?
  • What are the main reasons sales training doesn't stick over time?
  • If we spot a potential customer defection early enough, can we turn it around?
  • When conducting research interviews, how many should we try to conduct?

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