Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a "bounce-back" offer and when would I want to use one?
- What's a good cost-per-lead? Are there any benchmarks?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How do we get organizational support for tightening up our targeting criteria?
- What are some typical things that can hurt lead generation?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Making Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.
View This Webinar -
How to Accelerate "Land and Expand"
Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.
View This Webinar -
Taking Your Sales Operation to the Next Level
It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges