Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the different buyer types we might be negotiating with?
• How can I tell if a customer is defecting early enough to do something about it?
• Is classroom training better than web-based training?
• What’s the difference between “hard” and “soft” value-drivers?
• What is a "Mix Shift" customer defection and how do I spot it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why is customer retention so much more important in B2B than in B2C?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How is marketing automation different from CRM or sales force automation?
• What is a "Steady State" customer defection and how do I spot it?