Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "explicit" and "latent" demand?
- Who cares "how" we hit the numbers, as long as we hit them?
- What are the different buyer types we might be negotiating with?
- Are marketing automation tools really all that? What can and can't they do, really?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What should I do with the leads that sales people disqualify?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Why would a B2B customer defect if they are saying they're satisfied?
- Why should we care about what's happening in the lead generation process?
- Can we use our existing sales funnel stages for optimization purposes?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Optimizing Sales Operations
Over the last few years, most teams have changed their day-to-day operations quite a bit to deal with all of the challenges. So how do we make sense of this patchwork to make our operations more efficient and effective?
View This Webinar
Come Join Our Next Webinar
Building AI-Enabled Sales Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
