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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Should I give my salespeople a specific price, or is a range OK?
  • Who should be responsible for cultivating leads?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why is customer retention so much more important in B2B than in B2C?
  • Where Should Sales Ops Report To, or Up Through?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

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