Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• If we spot a potential customer defection early enough, can we turn it around?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How do I know if my value messages are really "strategic"?
• What is a "Mix Shift" customer defection and how do I spot it?
• What's the problem with using BANT for prospect qualification?
• Should Sales Ops Be Distributed or Centralized?
• Why should we care about what's happening in the lead generation process?
• Why would a B2B customer defect if they are saying they're satisfied?
• Can modeling account potential help me with forecasting?