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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Are marketing automation tools really all that? What can and can't they do, really?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Is classroom training better than web-based training?
  • Shouldn't product training count as sales training?
  • Why should we care about what's happening in the lead generation process?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Should we be able to command a price premium for every value-gap we identify?
  • Are most strategic, "next level" Sales Operations groups found in large companies?

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