Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- Won't sales managers know which skills need shoring up amongst their reports?
- Why should we care about what's happening in the lead generation process?
- What's a good cost-per-lead? Are there any benchmarks?
- How do I know if my value messages are really "strategic"?
- How would we modify our systems to incorporate our sales training?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What's a typical ratio of Sales Ops headcount to Sales headcount?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Exposing the Secrets of Sales Negotiation
How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?
View This Webinar
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Delivering on Growth Imperatives While Protecting Sales Performance
