Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- Why are the early signs of customer defection so difficult to spot?
- How can pricing and discounting affect lead generation?
- What kinds of things should a Sales Ops group be focusing on?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Is classroom training better than web-based training?
- What's a good cost-per-lead? Are there any benchmarks?
- Can we use our existing sales funnel stages for optimization purposes?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Digital First Sales Operations
Digital interactions aren’t just part of the sales process; they are now the bulk of the sales process. But enabling our teams in a digital-first world requires much more than adding a few new tools.
View This Webinar
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
