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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • What are some typical things that can hurt lead generation?
  • Should Sales Ops Be Distributed or Centralized?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between sales enablement and sales effectiveness?

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