Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Won't sales managers know which skills need shoring up amongst their reports?
• What's the difference between defection detection and customer retention?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Who cares "how" we hit the numbers, as long as we hit them?
• How do you make sure improvements stick and don't go back to normal?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Should Sales Ops Be Distributed or Centralized?
• What is a "Steady State" customer defection and how do I spot it?