Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should Sales Ops Be Distributed or Centralized?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What should I do with the leads that sales people disqualify?
• What is a "Steady State" customer defection and how do I spot it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between lead generation and cultivation?
• Why should we care about what's happening in the lead generation process?
• What's the difference between "explicit" and "latent" demand?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?