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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who should be responsible for cultivating leads?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Where Should Sales Ops Report To, or Up Through?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should Sales Ops Be Distributed or Centralized?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why should we care about what's happening in the lead generation process?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Shouldn't product training count as sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

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  • How to Avoid Guesswork in Value-Based Selling

    Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

    View This Tutorial

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide