Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s wrong with "management by result"?
• How Should a Sales Ops Function Be Structured?
• Is classroom training better than web-based training?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Aren't people usually the root-causes behind most sales and marketing problems?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why are the early signs of customer defection so difficult to spot?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do we get organizational support for tightening up our targeting criteria?