Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Are marketing automation tools really all that? What can and can't they do, really?
- Should I give my salespeople a specific price, or is a range OK?
- Can we use our existing sales funnel stages for optimization purposes?
- To be most effective, which major growth drivers should we be focusing on?
- What are the primary components of an effective sales strategy?
- If we spot a potential customer defection early enough, can we turn it around?
- How do you make sure improvements stick and don't go back to normal?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
View This Tool
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