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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s wrong with "management by result"?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the problem with using BANT for prospect qualification?
  • How are B2B sales operations using predictive analytics?
  • What's the difference between defection detection and customer retention?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Is classroom training better than web-based training?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should I share the results of our marketing research with the sales team?
  • What’s the difference between “hard” and “soft” value-drivers?

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