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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the primary components of an effective sales strategy?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

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