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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Shouldn't product training count as sales training?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the different types of sales training we need to be aware of?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Won't sales managers know which skills need shoring up amongst their reports?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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