Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How Should a Sales Ops Function Be Structured?
• How is marketing automation different from CRM or sales force automation?
• Why is customer retention so much more important in B2B than in B2C?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?