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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can we use our existing sales funnel stages for optimization purposes?
  • Should I give my salespeople a specific price, or is a range OK?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between lead generation and cultivation?
  • Should I share the results of our marketing research with the sales team?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why should we care about what's happening in the lead generation process?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

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  • Measuring the Financial Impact of Sales Ops

    How do you measure a Sales Ops function? How do you calculate what you're really getting from your investments? In this on-demand webinar, learn what other Sales Ops groups are doing to measure and communicate their contributions in dollars and cents.

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  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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