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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When conducting research interviews, how many should we try to conduct?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Shouldn't product training count as sales training?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Finding Margin Leaks in Your Sales Processes

    Of course, every sale is the result of a process. And with any process, the quality of the final product is influenced by the raw materials. This diagnostic helps improve revenues and margins by identifying the root-causes of erosion in your sales processes.

    View This Diagnostic

  • How Marketing Automation Is Changing Sales

    In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.

    View This Interview

  • Working With "Bad" Sales Data

    In most businesses, there are so many moving parts that working with perfect data just isn't very realistic. In this session, learn a strategic approach to making meaningful progress with inaccurate and incomplete datasets.

    View This Webinar

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide