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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Where Should Sales Ops Report To, or Up Through?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What’s wrong with "management by result"?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What kinds of things should a Sales Ops group be focusing on?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the different buyer types we might be negotiating with?

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