Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the problem with using BANT for prospect qualification?
• How do I know if my value messages are really "strategic"?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Can we use our existing sales funnel stages for optimization purposes?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What are the different buyer types we might be negotiating with?
• What’s wrong with "management by result"?