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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do you make sure improvements stick and don't go back to normal?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Is classroom training better than web-based training?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Who should be responsible for cultivating leads?
  • How are B2B sales operations using predictive analytics?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Shift Your Customer Mix to Improve Performance

    In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time

    View This Guide

  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

    View This Webinar

  • More Effective Onboarding

    Every sales operation wants to get new reps productive faster. But making that a reality can be a challenge. In this session, we share key insights and principles for making onboarding more efficient and effective.

    View This Webinar

  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

    View This Webinar