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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • To be most effective, which major growth drivers should we be focusing on?
  • What's a "bounce-back" offer and when would I want to use one?
  • When conducting research interviews, how many should we try to conduct?
  • Is classroom training better than web-based training?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can pricing and discounting affect lead generation?
  • Can we use our existing sales funnel stages for optimization purposes?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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