Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• What kinds of things should a Sales Ops group be focusing on?
• What should I do with the leads that sales people disqualify?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can we see the customer spend that we aren't getting?
• What's a good cost-per-lead? Are there any benchmarks?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How are B2B sales operations using predictive analytics?
• When conducting research interviews, how many should we try to conduct?
• Is classroom training better than web-based training?