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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do you make sure improvements stick and don't go back to normal?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How do we get organizational support for tightening up our targeting criteria?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • How are B2B sales operations using predictive analytics?
  • How Should a Sales Ops Function Be Structured?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?

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  • How to Improve Your Sales Pipeline Analysis

    Pipeline analytics is great for reporting on current performance, but it can do so much more. This guide outlines 12 strategies for improving deal probability, velocity and value across every salesperson in your sales operation.

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  • Sales Analysis That Actually Makes a Difference

    In this expert interview, Dev Tandon talks about how and why leading companies are looking at sales and business analytics differently. He also discusses some of the most powerful sales analyses these companies are using to drive clarity and results.

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  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview