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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How is marketing automation different from CRM or sales force automation?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How would we modify our systems to incorporate our sales training?
  • Where Should Sales Ops Report To, or Up Through?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Can we use our existing sales funnel stages for optimization purposes?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • The Sales Capability Self-Assessment

    To identify areas for improvement and help gauge the efficacy of your company’s strategic and tactical sales capabilities, simply answer the 190+ questions in this self-assessment as truthfully and objectively as possible.

    View This Tool

  • Inside the New Science of Sales

    Leading teams are using data-science to great effect. But all the esoteric talk and technical jargon can be very confusing. In this session, we boil down the core concepts and processes that matter most.

    View This Webinar

  • Inside a Sales Operations Group On a Mission

    Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.

    View This Interview