Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What if our competitors are outperforming us on every value-driver that really matters?
• Who cares "how" we hit the numbers, as long as we hit them?
• What's the difference between defection detection and customer retention?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is a "Steady State" customer defection and how do I spot it?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should we be able to command a price premium for every value-gap we identify?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?