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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Can modeling account potential help me with forecasting?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What are some typical things that can hurt lead generation?
  • How can we see the customer spend that we aren't getting?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.

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  • Developing Prescriptive Account Plans

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar