Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we spot a potential customer defection early enough, can we turn it around?
- What are the primary components of an effective sales strategy?
- What's a "bounce-back" offer and when would I want to use one?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Are marketing automation tools really all that? What can and can't they do, really?
- How can we see the customer spend that we aren't getting?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- How do we get organizational support for tightening up our targeting criteria?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Managing Risk in Sales Operations
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in Sales Operations. In this session, learn how to mitigate major sources of risk before they can manifest.
View This Webinar -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
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