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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should I give my salespeople a specific price, or is a range OK?
  • To be most effective, which major growth drivers should we be focusing on?
  • How are B2B sales operations using predictive analytics?
  • What's the difference between lead generation and cultivation?
  • What kinds of things should a Sales Ops group be focusing on?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Why are the early signs of customer defection so difficult to spot?
  • What are the primary components of an effective sales strategy?
  • Can modeling account potential help me with forecasting?

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