Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the main reasons sales training doesn't stick over time?
- To be most effective, which major growth drivers should we be focusing on?
- How is marketing automation different from CRM or sales force automation?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Why are the early signs of customer defection so difficult to spot?
- What's the difference between lead generation and cultivation?
- How do I know if my value messages are really "strategic"?
- What is a "Mix Shift" customer defection and how do I spot it?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Developing Better Forecasts
In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.
View This Webinar
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Building AI-Enabled Sales Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
