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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can we use our existing sales funnel stages for optimization purposes?
  • Can modeling account potential help me with forecasting?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What’s wrong with "management by result"?
  • Why don't great salespeople make great sales managers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why should we care about what's happening in the lead generation process?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should Sales Ops Be Distributed or Centralized?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Four Ways to Get More Out of Sales Analytics

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  • Increasing Revenue Through Real Strategic Sales

    It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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