Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can modeling account potential help me with forecasting?
- What are the primary components of an effective sales strategy?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How do you make sure improvements stick and don't go back to normal?
- How is marketing automation different from CRM or sales force automation?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
