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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What are the different buyer types we might be negotiating with?
  • Shouldn't product training count as sales training?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How do we get organizational support for tightening up our targeting criteria?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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