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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What kinds of things should a Sales Ops group be focusing on?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Who should be responsible for cultivating leads?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What is a "Steady State" customer defection and how do I spot it?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

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  • Four Ways to Get More Out of Sales Analytics

    Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.

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  • Increasing Revenue Through Real Strategic Sales

    It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.

    View This Webinar

  • Making Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.

    View This Webinar