Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Won't sales managers know which skills need shoring up amongst their reports?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How is marketing automation different from CRM or sales force automation?
• To be most effective, which major growth drivers should we be focusing on?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Who should be responsible for cultivating leads?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?