Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the problem with using BANT for prospect qualification?
• How do I know if my value messages are really "strategic"?
• If we spot a potential customer defection early enough, can we turn it around?
• What’s wrong with "management by result"?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are the primary components of an effective sales strategy?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?