Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Why is customer retention so much more important in B2B than in B2C?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the problem with using BANT for prospect qualification?
• Should we be able to command a price premium for every value-gap we identify?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?