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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between defection detection and customer retention?
  • How are B2B sales operations using predictive analytics?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Shouldn't product training count as sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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