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Making Sense of Sales Technology

Cutting thru the Confusion to Understand Your Options for Sales Technology and Tools

More and more companies today are looking to invest in their sales capabilities, tools, and infrastructure. But as they survey the landscape, it's hard to make sense of the various sales technologies and tools that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose? These questions and many more cause many to throw up their hands in frustration. In this on-demand webinar, you'll learn about:

  • The critical distinctions between various types of sales technologies and why they matter in practical terms.
  • A straightforward decision tree that can help you assess your situation and determine what you really need.
  • The myths and misconceptions about sales technology that are causing too many companies to fall behind.
  • Important considerations and evaluation criteria that sales technology vendors may not be quick to volunteer.

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