Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What kinds of things should a Sales Ops group be focusing on?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between sales enablement and sales effectiveness?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between lead generation and cultivation?
  • Who should be responsible for cultivating leads?
  • Shouldn't product training count as sales training?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Golden Rules of Sales Ops

    Sales Operations has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?

    View This Webinar

  • A Better Way to Manage by the Metrics

    In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.

    View This Interview

  • How Strict Pricing Enforcement Killed a Product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study