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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the main reasons sales training doesn't stick over time?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What do close rates have to do with lead generation?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Where Should Sales Ops Report To, or Up Through?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • How to Hire Great Sales Ops People

    How do you identify Sales Ops candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should look for when building your team.

    View This Webinar

  • A Better Way to Manage by the Metrics

    In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.

    View This Interview

  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

    View This Guide