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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How is marketing automation different from CRM or sales force automation?
  • How would we modify our systems to incorporate our sales training?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How do you make sure improvements stick and don't go back to normal?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What should I do with the leads that sales people disqualify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Where Should Sales Ops Report To, or Up Through?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

    View This Webinar

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • How to Boost the Perceived Value of Sales Operations

    As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.

    View This Guide

  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar