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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • To be most effective, which major growth drivers should we be focusing on?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What’s wrong with "management by result"?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What kinds of things should a Sales Ops group be focusing on?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How are B2B sales operations using predictive analytics?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • A Better Way to Manage by the Metrics

    In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.

    View This Interview

  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar

  • Essential Sales Ops Roles

    While there's only one Sales Ops title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

    View This Webinar

  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar