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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can pricing and discounting affect lead generation?
  • Why shouldn't we just focus our attention on our largest customers?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is classroom training better than web-based training?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between "explicit" and "latent" demand?
  • Should I share the results of our marketing research with the sales team?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • The Ugly Truth About Lead Generation ROI

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  • Fixing the Causes of Rogue Salespeople

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