Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between "explicit" and "latent" demand?
• Once I understand the untapped potential in each account, what can I do with the information?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Can we use our existing sales funnel stages for optimization purposes?
• How do we get organizational support for tightening up our targeting criteria?
• What should I do with the leads that sales people disqualify?