Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a good cost-per-lead? Are there any benchmarks?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the main reasons sales training doesn't stick over time?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Can modeling account potential help me with forecasting?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?