Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How would we modify our systems to incorporate our sales training?
• Won't sales managers know which skills need shoring up amongst their reports?
• What's the difference between a "defined" and "undefined" market?
• How do I know if my value messages are really "strategic"?
• What's a "bounce-back" offer and when would I want to use one?
• What are the main reasons sales training doesn't stick over time?
• What should I do with the leads that sales people disqualify?
• What if our top-selling salesperson is the worst at hitting target prices and margins?