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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • What are the different types of sales training we need to be aware of?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is classroom training better than web-based training?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How is marketing automation different from CRM or sales force automation?
  • What are the different buyer types we might be negotiating with?
  • What should I do with the leads that sales people disqualify?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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