Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are some typical things that can hurt lead generation?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Can modeling account potential help me with forecasting?
• Should I give my salespeople a specific price, or is a range OK?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?