Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is classroom training better than web-based training?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why don't great salespeople make great sales managers?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's a good cost-per-lead? Are there any benchmarks?
• Why would a B2B customer defect if they are saying they're satisfied?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• How do I know if my value messages are really "strategic"?