Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why is customer retention so much more important in B2B than in B2C?
• Why don't great salespeople make great sales managers?
• Won't sales managers know which skills need shoring up amongst their reports?
• What's the difference between a "defined" and "undefined" market?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• What are the different types of sales training we need to be aware of?