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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How would we modify our systems to incorporate our sales training?
  • Should I share the results of our marketing research with the sales team?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Should Sales Ops Be Distributed or Centralized?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • How to Quote Big Deals

    In this session, learn how leading teams are putting their best foot forward on big deals price-wise , while ensuring profitability, mitigating risk, and avoiding future regret and finger-pointing.

    View This Webinar

  • Are They a Price Buyer or a Poker Player?

    In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.

    View This Interview

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial