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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between a "defined" and "undefined" market?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How do you make sure improvements stick and don't go back to normal?
  • Why don't great salespeople make great sales managers?
  • What should I do with the leads that sales people disqualify?
  • How can pricing and discounting affect lead generation?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide

  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • Making Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.

    View This Webinar

  • Digital First Sales Operations

    Digital interactions aren’t just part of the sales process; they are now the bulk of the sales process. But enabling our teams in a digital-first world requires much more than adding a few new tools.

    View This Webinar