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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Where Should Sales Ops Report To, or Up Through?
  • Why don't great salespeople make great sales managers?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we be able to command a price premium for every value-gap we identify?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between defection detection and customer retention?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How do you make sure improvements stick and don't go back to normal?
  • What are the primary components of an effective sales strategy?

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