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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s wrong with "management by result"?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How can pricing and discounting affect lead generation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • To be most effective, which major growth drivers should we be focusing on?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are the different buyer types we might be negotiating with?

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