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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What kinds of things should a Sales Ops group be focusing on?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How would we modify our systems to incorporate our sales training?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should I give my salespeople a specific price, or is a range OK?
  • What's the difference between lead generation and cultivation?
  • Who should be responsible for cultivating leads?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What do close rates have to do with lead generation?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

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  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

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  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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