Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• Why shouldn't we just focus our attention on our largest customers?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Once I understand the untapped potential in each account, what can I do with the information?