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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What are the different buyer types we might be negotiating with?
  • What kinds of things should a Sales Ops group be focusing on?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why shouldn't we just focus our attention on our largest customers?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar

  • Isolating the Impacts of Price, Volume, Cost and Mix

    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

    View This Tool

  • The Big Deal About "Modern" Sales Playbooks

    A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.

    View This Interview

  • The Sales Ops Blueprint

    Leveraging current best practices and "what we know now," this webinar aims to equip you with the knowledge you need to create the most impactful Sales Ops function possible.

    View This Webinar