Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• To be most effective, which major growth drivers should we be focusing on?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do we get organizational support for tightening up our targeting criteria?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's the difference between a "defined" and "undefined" market?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should I give my salespeople a specific price, or is a range OK?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?