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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can we see the customer spend that we aren't getting?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How do you make sure improvements stick and don't go back to normal?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What are the different buyer types we might be negotiating with?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How would we modify our systems to incorporate our sales training?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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